Style
Beachy Essentials: Up Your Summer Style With These 20 Swim and Resort Wear Labels
Clear some space in your luggage for this season’s most fashionable pieces to wear on the beach, at the pool or by the lake, from sexy bikinis to fun sarongs
Summer has arrived, vacation season is underway, and stylish duds for the beach and pool are the order of the day. This year, up your fashion game with the latest swimsuits, cover-ups and accessories by the most innovative players in the industry: from long-established swimwear brands to the rising stars of fashion currently killing it on social media, these labels are all set to make you look your best wherever you’re headed this summer.
If you’ve scrolled through Instagram or TikTok recently, chances are you’ve seen online giants like Camila Coelho sporting the lime green Mia Knotted Satin dress. Undoubtedly the newest ‘It Girl’ brand, Baobab is a sustainable label who owes their success to the winning combination of fun, Instagrammable design, affordable prices and a strong commitment to sustainability. One of their highlights when it comes to eco-friendly practices? Their iconic coconut shell bag, a reusable accessory that replaces conventional plastic packaging and comes with any swimsuit you buy from them. Personally, we’re loving their colour gradient swim pieces.
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A label made for anyone looking to feel luxurious – even when only wearing a bathing suit. Adriana Degreas is a leading Brazilian beachwear brand with an impeccable design aesthetic and a flattering fit. No need to travel all the way to Copacabana to feel like a Brazilian goddess. Our personal Degreas favourites to splurge on this summer are the Coquillage Top and Soleil Blouse.
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We can’t leave out the OG brand for jetsetters: first popularised by their iconic Ark handbag (seen on anyone who’s anyone, everywhere, any time), the label’s design ethos is to make garments, accessories and oeuvres d’art that always stand out in a crowd, and which are easily recognised by fashion fanatics around the world. Many of their pieces have sculptural qualities, clearly inspired by nature and the female form.
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When Leslie Amon had trouble finding the right swimsuit, she figured she might as well make it herself. Her namesake brand, founded in June 2017, has become one of the leading names in swimwear across the fashion world. Inspired by her Swiss and Egyptian origins, and manufactured in Portugal and Italy from fine French fabrics, Amon’s designs will have onlookers saying “ooh la la!” when you pass by this summer.
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Didn’t think the cottagecore look could find its way into swimwear? Spanish label Como un pez en el agua may prove you wrong. An artisanal brand with a very romantic aesthetic, the label focuses on exclusive, comfortable items, often featuring cotton and silk instead of traditional synthetic and elastic fabrics. From polka dots and ruffles to whimsical pastels and tartan, these suits are crafted for anyone willing to truly stand out at the beach or by the resort pool.
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Italian label Oséree owes its enticing name to the French verb ‘oser’, meaning ‘to dare’ – which is precisely what the brand wants its wearers to do. Every piece of sensual swimwear is made for women to feel good in their skin while looking fashionable, sophisticated and modern. Certainly a brand for the bold. Our personal favourites: the Lamè Wide Leg Pants, perfect for disco and margarita nights, and the Lumière Colourè Maillot.
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If anyone knows how to rock a solid beach look, it’s the Australians – no wonder they’ve perfected it, really, with all those hours catching waves and tanning on gorgeous beaches Down Under. Sounds delightful, if you ask us, and we’ve found the perfect way to skip the FOMO: MyraSwim. Seen on the likes of Emily Ratajkowski, Kim Kardashian, Vanessa Hudgens, Jennifer Lopez and Adriana Lima, among many others, the brand draws from the ‘80s and ‘90s for inspiration, with high cuts and flattering silhouettes designed for maximum confidence.
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Peruvian beachwear brand Half Naked was founded in 2016 by two best friends with a passion for summer style. The label specialises in timeless pieces for unfussy types. If you don’t want to spend hours looking for a trendy swimsuit, but rather prefer something timeless, versatile and comfortable, they’re your best bet. That being said, their pieces often have quite the sexy edge, so you’ll never feel basic when wearing them.
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English brand Hunza G first rocketed to fame in the 1990s, thanks to Julia Roberts’ sporting their cut-out mini dress in the hit film Pretty Woman. If that’s not enough to have you rushing to get your hands on their fun and nostalgic ready-to-wear pieces and swimsuits, hear this: the brand’s signature crinkle fabric is made using a no-waste process, and they strive to be an inclusive and ethical brand, from their sizing to their working environment and production practices. Retro roots and an eco-conscious mindset? Yes, please!
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Thai brand Coralist Swimwear is a reliably fashion-forward label boasting colourful, vibrant styles ranging from one-pieces with cut-outs or halter necklines, to bikinis of all sorts – you won’t struggle to find a style that fits your taste and your body shape here. Their looks are also highly affordable, meaning you’ll be able to look flawless without breaking the bank. Some of our faves for this summer include their Adya one-piece and the Kaia Beach Poncho.
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Founded in 2009 by then-fashion editor Lisa Marie Fernandez, this label is a pioneer of the neoprene, Bond girl-style bikini, but today their line includes everything a fashionista needs in her suitcase, from swimwear to resort wear to active sets. The brand’s versatile silhouettes and of-the-moment-styles have inspired quite the cult following, counting influencers and celebrities like Selena Gomez and Oprah Winfrey among their ranks.
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Ever since self-taught designer Marcia Maxwell founded her brand in 2017, the Black-owned label has quickly risen to the top of the class– and it’s easy to see why. Structured silhouettes and cleans lines appear in a range of designs, colours and high-quality fabrics. From the sexiest of styles to the most minimalist looks, Maxwell knows how to make an iconic swimsuit.
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The latest up-and-coming swim and resort wear brand to hail from the city of Cali, Colombia, Cala de la Cruz is for the girls who want to have fun at the beach and still look effortlessly cool while doing so. The label, only a few years old, expertly combines sustainability and conscious practices with daring yet comfortable designs. Not quite retro, not quite graphic, it’s the brand for anyone looking for a swimsuit or cover-up no one else will have. Some of our faves include the Toya Pants and the stunning Ana One Piece.
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Salomé Swim is ethically produced in limited quantities by local women in the Dominican Republic. Their bathing suits are crafted in ECONYL, a regenerated nylon fibre popular with swimwear brands that strive towards an eco-friendly ethos, while their cover-ups are made in Tencel, a soft fabric made from sustainably harvested trees using recycled water. Besides that, their designs fit like a glove and enhance the female form. Shop our favourite styles here.
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A Cali girl’s go-to brand for effortlessly chic swim attire, Vitamin A Swim is all about “feeling good, looking good and doing good”. A brand committed to always making the sustainable choice, they use recycled, plant-based materials in their pieces – from swimwear to loungewear and outerwear – all designed to last and provide a flawless fit. For every purchase you make with them, they give back a portion to organisations that protect the ocean, through their partnership with 1% For The Planet.
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Founded by South African supermodel and Victoria’s Secret darling Candice Swanepoel, Tropic of C swimsuits are designed to flatter the figure and make anyone feel runway-ready, with retro high cuts and string-tied two pieces. The brand also strives to minimise their environmental impact, incorporating sustainable textiles whenever possible.
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Polish-born former ballerina and longtime surfer Marysia Dobrzanska Reeves founded Marysia in 2009, quickly gaining fans like Gwyneth Paltrow, Lupita Nyong’o and Lauren Santo Domingo with her pieces handmade from premium Italian fabrics in a couture factory. Their signature scalloped edges will make their swimwear easily recognisable to fashion connoisseurs, but they also offer divine vacation wear that can take you from the pool to the club in no time.
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Can you think of a dreamier vacation spot than Bali? The sandy beaches, the blue, deep waters… A dream come true. Whether you’re lucky enough to be heading there this season, or just dreaming of it for now, Thaikila’s swimsuits are the best way to capture a Bali beach vibe. Relaxed yet sexy, comfortable yet striking, they’re a worthy addition to your summer essentials. Our personal favourites include their Sacred Dress and the Guayaba Patio Bikini.
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A worldwide giant when it comes to swimming attire, Australia’s Bondi Born is a label you can trust to deliver high-quality swimsuits and a range of alluring styles. From sleek silhouettes with guaranteed longevity to flowy matching linen sets you can rock anywhere, from the beach to the cocktail bar, the label is a great place to start if you’re lacking summer wardrobe inspiration. Some of our favourite pieces include this organic linen tie-front skirt and the Camilla one piece.
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Considering that Lilja The Label draws its name from the Finnish word for ‘lily’, it’s only natural that plenty of their styles feature feminine floral prints and delicate details. And given that the brand is run by a close-knit team of just five, you can feel good about your purchases knowing you’re supporting a small business. Shop your favourites here.
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