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Used for everything from grouping wedding photos on Instagram to shaping Twitter conversations and even mobilising users to effect real change in the offline world – it’s hard to imagine social media without the hashtag. Take our test to see if you’ve been keeping up with the major movements and moments in hashtag history.
1. Hashtags are widely used across every major social media platform these days, but which platform was the first to popularise their use?
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2. What was the first hashtag used on social media?
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3. Before it became a social media staple, the hashtag symbol had many different names. It was most commonly known around the world as the…
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4. With 1.2 billion mentions on Instagram alone, what is the world’s most-used hashtag?
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5. When a particular hashtag is being mentioned by a large number of users in a given time frame, it’s said to be:
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6. Hashtags are often used to raise awareness about various issues. What British actress introduced the hashtag #heforshe to promote gender equality?
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7. In 2014, you couldn’t log onto social media without seeing someone do the #icebucketchallenge – pouring ice-cold water over themselves to create awareness around what neurological disorder?
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8. In May 2017, the president of what country issued a baffling 12am tweet at that launched the joke hashtag #covfefe?
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9. Want to shamelessly brag about how amazing your life is (and irritate all your friends)? Don’t forget to use this hashtag, which is often cited as one of the most annoying hashtags ever…
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10. Speaking of irritating, which overused hashtag is often included when posting flawless selfies or stunning travel pics – often ones that have obviously been edited?
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11. If you saw #TheDress being used in 2015, it was probably referring to internet controversy over:
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2. Hashtags can be a powerful tool for brands looking to expand their presence on social media. Coca-Cola, for instance, says the brand gained 25 million Facebook followers as a result of what massively popular campaign?
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13. Of course, we’re talking about the internet here, so it’s no surprise that hashtag campaigns can and do backfire. What international fast food chain got roasted when users hijacked their 2012 hashtag campaign, using it to tell horror stories about the company’s food?
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14. If someone posts a photo along with the hashtag #tbt, it’s safe to assume that…
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15. You’ve attempted something ambitious – like baking perfectly decorated cupcakes – and have failed miserably, but you still want to share your funny failure on Instagram. What popular hashtag would you use to poke good-natured fun at your doomed project?
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