Rei Shito: The Look #34

On a recent evening stroll around the Shibuya district, style photographer Rei Shito found herself travelling back in time: the sighting of a pair of flamboyantly dressed girls instantly transported her to 1990s Harajuku, the stomping grounds of creative young Tokyoites whose famously eye-catching and eclectic looks came to typify Japanese fashion to the rest of the world for decades.

Rei says: “I was so surprised when I spotted these two and got to photograph them! It was a flashback to ‘90s Harajuku street fashion from when I was a kid. In fact, they looked like they had walked straight out of the legendary street style magazine FRUiTS. When I asked them about their look, they actually told me that they had found an old issue of FRUiTS at a used bookstore and used it as a reference for their fashion.

“The outfits are so unique – colourful, decorative, kitschy and playful all at once. It’s clear that they love fashion! I can truly feel their passion for style and see that they have fun dressing up.

“After all, isn’t that why we all love fashion so much? It’s fun!”

About Rei Shito

Each month, Rei Shito identifies one defining look that she’s spotted on the street, whether at home in Japan or abroad on her latest trip to the world’s fashion hotspots, providing readers with a fresh, thought-provoking perspective on current trends. Rei is acclaimed as one of the planet’s most original and influential street style photographers and fashion bloggers, publishing her work on her blog Style from Tokyo, as well as several magazines in Japan and overseas, such as vogue.com.
[Portrait Rei: Jun Tamura]