Make Father’s Day Unforgettable With Cartier

September in Australia means one very important thing: Father’s Day. And while the chance to spend time together is the ultimate meaning of the occasion, it’s also an opportunity to gift him something special – something worthy of the man who helped make you who you are. A perfect blend of style, practicality and illustrious heritage, the Santos de Cartier watch is the ideal way to express your appreciation of such a significant figure in your life.

The first watch ever designed to be worn on the wrist, the Santos was crafted in 1904 by Louis Cartier for his friend, aviator Alberto Santos-Dumont, who needed to be able to tell the time mid-flight. In the more than 110 years since, the classic Santos model has been reimagined on various occasions to keep up with the passing of time and the evolution of watch design, yet the iconic French brand has never abandoned its core principles of attention to detail, precision of proportions, faithful accuracy and impeccable taste. Indeed, the Santos watch remains as glorious as it was upon its inception, when the square shape of the watch face and bezel revolutionised a world dominated by round pocket watches. Today, as ever, the Santos de Cartier hugs the wrist and complements any outfit, whether for work or leisure. It is timeless luxury at its absolute best.

[From left to right: The Santos de Cartier in 1978, 2004 and 1987]

But aesthetics aren’t the entire story: the Santos de Cartier’s remarkable history and attentive detailing are undergirded by impressive technical specifications that allow it to accompany the wearer practically anywhere. The first-class watch is water-resistant to 10 bar (about 100 metres), for instance, and can withstand magnetism up to 1,200G. Perhaps most importantly, it houses an 1847 MC movement, entirely developed and manufactured by Cartier, and boasts accuracy of -3/+7 seconds per day. Durable, reliable and precise, this is the wearable assistant a modern man needs.

[From left to right: The Santos de Cartier in 2018 and 2019]

Available in a range of contemporary colour combinations, each iteration of the watch sports the clean, precise lines, unique square shape and classic Roman numerals of the original – whether it’s the 2018 model whose masculine gold and steel bracelet is made with SmartLink technology, or the more recent design featuring a quartz movement with six-year autonomy, as well as a more classic leather strap with ergonomic folding buckle.

There is a Santos de Cartier watch for every man, and indeed, every father.

Shop now at Watches of Switzerland.