Ready to throw out the fashion rulebook? These gender-neutral brands from around the world are doing precisely that by rewriting norms and proving that style is, in fact, for everyone. Whether it’s through streetwear-cool designs or minimalist everyday basics, the following labels celebrate individuality and diversity with pieces that are inclusive, stylish, functional, fresh and, as a highly appreciated bonus, made to last.
TomboyX
More than just clothing, TomboyX is a movement promoting inclusivity, comfort and self-expression. In 2013, co-founders (and married couple) Fran Dunaway and Naomi González recognised a gap in the market for more universal, well-fitting clothes and undergarments, so they set out to create pieces that would feel comfortable on anyone, regardless of their gender identity or body type.
From loungewear to reversible swimwear, compression tops and their fast-selling hero boxer briefs, they’ve designed collection after collection prioritising the needs and wants of people who defy self-labels. Besides their approach to gender and body diversity (with sizes ranging from XS to 4X), sustainability is also part of the brand’s mission: all products are made with either organic cotton or recycled fabrics, free of harmful chemicals, in solar-powered factories that reuse water for their processes. Comfortable, kind and clean.
Ader Error
Seek out a simple definition of ‘cool kid’ fashion, and you’ll get Ader Error. Founded by an incognito fashion collective in South Korea, this brand looked at traditional cultural norms, designs and forms of self-expression… and went in the complete opposite direction.
Through their clothes, they foster creativity and individuality, using human imperfections and differences as a source of inspiration for their unique designs. From oversized hoodies to graphic tees, statement sneakers and bold accessories, Ader Error allows the wearer to search by specific cuts, silhouettes and materials instead of gender-specific categorisations, making their clothes more fun and diverse and less vertically thought-out. In short, it’s fashion that speaks to those who want to stand out, not fit in.
Cold Culture
This Madrid-based brand is shaking up the fashion scene with an effortlessly hip aesthetic free from gender norms. Cold Culture pieces are a mix of trend-forward streetwear and elevated basics, designed for anyone who wants to move away from fashion standards and look naturally cool.
With a wide collection of oversized jackets and hoodies, baggy trousers and relaxed-fit tees with bold graphic prints, their collections exude an easy, laid-back vibe, perfect for layering or for styling on their own. The brand’s urban aesthetic with statement prints and quality finishes make it a great option for all – female, male, non-gendered, but innately cool – fashionistas.
Telfar
With the motto “it’s not for you, it’s for everyone” as their lodestar, NYC-based brand Telfar has made gender neutrality the heart of their mission. Founder Telfar Clemens wanted to skip the outdated ideas of what’s ‘for men’ or ‘for women’ and instead build a brand with clothing and accessories made to be worn by anyone.
In addition to nongendered casual-cool outerwear and streetwear focused on comfort and simplicity, their iconic shopping bag – which the internet has anointed the new Birkin – best defines the brand’s aim to offer luxury that feels real, raw and accessible to all. Meant to be unisex and universally stylish, it’s a must-have for anyone, anywhere.
Story mfg.
Since 2013, British brand Story mfg. has been doing things differently, one environmentally friendly stitch at a time. Co-founders and husband-wife team Saeed and Katy Al-Rubeyi wanted to break down traditional gender norms and promote more diversity in the industry while making a positive impact on the planet. As such, their unisex pieces have an earthy, playful vibe, with intricate crochet and embroidery pattern work adding depth and colour to the streetwear scene. Plus, it’s all made with vegan fabrics and artisanal dyes, proving that defying fashion norms doesn’t have to mean sacrificing style – or the environment.
Nagnata Sama
Derived from the Sanskrit word ‘nagnatA’, which translates to ‘nakedness’ or one’s natural state, Australian activewear brand Nagnata ticks every box in terms of luxury, inclusivity and sustainability. An originally female-focused brand, they began gravitating towards more gender-neutral apparel when large numbers of men started requesting some of their pieces in larger sizes.
Their first genderless collection, SAMA, includes soft trousers, sleek tees and oversized jackets, all made with organic cotton and renewable fibres. As sustainable as it is comfortable and versatile, the collection is ideal for anyone pursuing a luxe athleisure capsule wardrobe, regardless of how they identify.
Peau De Loup
For Canadian brand Peau De Loup, fashion knows no gender. And with their “Proudly Different League”, they’ve created a retail space where consumers can experiment, express, explore and celebrate their bodies instead of trying to fit into unrealistic moulds.
Peau De Loup’s everyday shirts, tees, trousers and jackets are all designed for style and function, with each piece created to comfortably fit different types of bodies. What’s more, the brand isn’t just rethinking fashion – it’s also thinking in terms of diversity and sustainability. With their “Waste to Wear” programme, Peau De Loup upcycles leftover fabrics from bigger companies to create limited-edition pieces, reducing polluting waste and turning them into one-of-a-kind collections.
Kirrin Finch
Kirrin Finch is a pioneering, gender-fluid brand that has not only broken boundaries, but erased them entirely. Ten years ago, Brooklyn-based founders Laura Moffat and Kelly Sanders created the revolutionary brand, borne out of their own frustration over a lack of menswear-inspired clothes designed to fit more ‘feminine’ or non-binary bodies. Now, they’re one of the industry’s go-to ‘tomboy’ brands for crisp button-ups, suit trousers and more masculine-coded tailoring that fits a wider range of body types without adhering to gendered expectations. The brand also adheres to sustainable, ethical production practices and donates profits and clothing to LGBTQIA+ organisations, for a thoroughly circular and socially conscious approach.
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